As the business scaled rapidly, mini sites began to spring up. LendInvest Capital, LendInvest Intermediaries, LendInvest Blog. A problem started to emerge from this. These sub-sites weren’t updated as frequently as we’d like, and the experiences started to become disjointed for people.
We wanted to bring these experiences back together so people felt as though it was one cohesive experience. We assumed we’d also increase conversion through our funnels by making the platform simpler to navigate.
We explored not just visual prototyping, but interaction design and motion. We didn’t know what would work until we tested it out.
After our sessions we clustered the feedback and identified areas of improvement for the next iteration.
We A/B tested it before going live, and it’s worked a dream ever since. The navigation finally felt unified for people using our website and products. Thanks to the dream team.